author events

So, Archer Mayor came in last Saturday and spoke to a group of about 15, after having had less than that, by a lot, at two other locales. We had him sign dozens of copies of his new book, The Catch, on the expectation of holiday sales. But my rant today, such as it is, has to do with the last days of author events. The competition, and I don't mean chain stores or the internet, has swamped our communities with authors, both local and national, to the point where most everyone is very blaise about such an event. Competition means, Johnson State College running nice sized ads in the BFP for an event, UVM with world famous writers coming in free to the public, and our local libraries and non-profits finding money to pay local authors to speak. For example, one library down the road had a sign up announcing "seven local writers" would be speaking. And so it goes, but where does one go as a bookstore to find that special niche to attract customers? If you know, please let me know, as I am open to suggestions. Clearly the "old" ways will not work any longer!

Next up-Discounting and what it really does to the bottom line!

Have a nice day:) Read a book!